The secret healing powers of the Dead Sea were discovered in earlier times by CLEOPATRA and other beauty seekers, and nowadays proven by scientific research and experiments conducted by .

products were first introduced to the
market in late 1980s after the completion
of medical research regarding the medical benefits of the Dead Sea as being the most potent natural skin treatment for multiple skin diseases  in addition to it's great value in cosmetics, tightening, purifying and smoothing the skin.